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Da: Ibs.it | 100 | Brand: Seth Godin Ean: 9780241370148 -

#1 Wall Street Journal Bestseller & Instant New York Times Bestseller\n\n A game-changing approach to marketing, sales, and advertising. \n\n For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. \n\n No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:\n\n * How to build trust and permission with your target market.\n * The art of positioning--deciding not only who it's for, but who it's not for.\n * Why the best way to achieve your goals is to help others become who they want to be.\n * Why the old approaches to advertising and branding no longer work. \n * The surprising role of tension in any decision to buy (or not).\n * How marketing is at its core about the stories we tell ourselves about our social status.\n \n You can do work that matters for people who care. This book shows you the way.\n\n\n\"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way.\" - The Financial Times

Da: Thomann.de | 100 | Brand: Godin -

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Da: Thomann.de | 100 | Brand: Godin Ean: 0623501007028 -

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Da: Thomann.de | 100 | Brand: Godin Ean: 0623501049745 -

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Da: Ibs.it | 100 | Brand: Seth Godin Ean: 9780525542797 -

Da: Ibs.it | 100 | Brand: Seth Godin Ean: 9780241209035 -

Poke the Box is Seth Godin's spirited call to action for anybody too afraid to try something new, now relaunched and repackaged\n\nIf you are happy being just a dreamer, perhaps you don't need this book.\n\nIf you're enjoying the status quo, don't even consider reading this book.\n\nIf you are content waiting for success to find you, please put this book down and go find something else to read.\n\nWhy has Poke the Box become a cult classic?\n\nBecause it's a book that dares readers to do something they're afraid of.\n\nIt could be what you need, too.\n\n'Like the man who produced it, Poke the Box is inspired and inspiring' Daniel H. Pink\n\n'A one-two punch! Half kick in the ass, half cheerleading encouragement' Steven Pressfield, author of The War of Art

Da: Ibs.it | 100 | Brand: Seth Godin Ean: 9780349439839 -

How to match the right marketing approach to your product, by legendary business thinker Seth Godin.\n\nThe shiny new marketing technique isn't necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings at an ice cream parlour. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! \n\nAs traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (meatballs?) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion. \n\nMeatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't. \n\nThe winners aren't just annoying start-ups run by three teenagers who never had a real job. You'll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces 'Will it blend?' videos that demolish golf balls, Coke cans, iPhones and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube. \n\nGodin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll convince you that it's worth the effort.

Da: Ibs.it | 100 | Brand: Seth Godin Ean: 9780749928308 -

This iconic bestseller from the bestselling author of All Marketers Are Liars proves that winners are just the best quitters and 'should be on every entrepreneur's book list' (Entrepreneur.com)\n\nEvery new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. \n\nAccording to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success. \n\n'Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent. . . Godin's truth-that \"we fail when we get distracted by tasks we don't have the guts to quit\"-makes excellent sense of an often-difficult career move' (Publishers Weekly)

Da: Ibs.it | 100 | Brand: Seth Godin Ean: 9780141016405 -

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.\n\nWhat do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.\n\nPurple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.\n\nIf you enjoyed reading this, check out Seth Godin's business classic This is Marketing.

Da: Ibs.it | 100 | Brand: Seth Godin Ean: 9780670922925 -

In The Icarus Deception, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art\n\nEveryone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success?\n\nBut we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.\n\nThe safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card.\n\nGodin shows us how it's possible and convinces us why it's essential.\n\n'If Seth Godin didn't exist, we'd need to invent him' Fast Company \n\n'Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger' Forbes \n\nSeth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

Da: Ibs.it | 100 | Brand: Seth Godin Ean: 9780749939755 -

In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are \"sheepwalking\" their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good. This book is for those who don't want to be sheep and instead have a desire to do fresh and exciting work. If you have a passion for what you want to do and the drive to make it happen, there is a tribe of fellow employees, or customers, or investors, or readers, just waiting for you to connect them with each other and lead them where they want to go.

Da: Ibs.it | 100 | Brand: Seth Godin Ean: 9788836200375 -

Dall'autore del bestseller Questo è il marketing.Qualunque lavoro intellettuale è un lavoro creativo. E per padroneggiare la creatività da professionisti c'è una sola via: metterla costantemente in pratica. Il cuore della pratica è la fiducia: fiducia in se stessi, nel proprio pubblico e nel proprio lavoro. Il blocco creativo è un mito, la costanza conta più dell'ispirazione folgorante e il timore di non essere all'altezza è solo sintomo di umanità e del fatto che state facendo qualcosa a cui tenete davvero. Con La pratica Seth Godin offre a imprenditori, comunicatori, artisti e creativi (insomma, a chiunque voglia portare un suo contributo personale nel mondo) una guida per vincere i blocchi che ci impediscono di far sentire la nostra voce e condividere le nostre idee. E ci lancia un appello accorato a non perdere la fiducia e l'entusiasmo nella scelta quotidiana di esercitare la creatività. Perché se il lavoro creativo non offre garanzie riguardo al risultato, non significa che non valga la pena di svolgerlo. In fondo è proprio questo che lo rende così stimolante.

Da: Ibs.it | 100 | Brand: Seth Godin Ean: 9780525540830 -

Da: Ibs.it | 100 | Brand: Andrej Godina Ean: 9788897336778 -

Da: Ibs.it | 100 | Brand: Seth Godin Ean: 9780349439846 -

The New York Times and Wall Street Journal bestseller that redefined what it means to be a leader.\n\nSince it was first published, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists or readers around an idea, this book will demystify the process.\n\nIt's human nature to seek out tribes, be they religious, ethnic, economic, political or even musical. Now the Internet has eliminated the barriers of geography, cost and time. Social media gives anyone who wants to make a difference the tools to do so.\n\nWith his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.\n\nIf you think leadership is for other people, think again-leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerchuk, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.\n\nTribes will make you think-really think-about the opportunities to mobilise an audience that are already at your fingertips. It's not easy, but it's easier than you think.

Da: Ibs.it | 100 | Ean: 9783641270643 -

Da: Ibs.it | 100 | Brand: Seth Godin Ean: 9788836200559 -

La mucca viola è il libro che ha consacrato Seth Godin come uno degli autori business più amati e ha lanciato un movimento globale che ha ridefinito le basi del marketing. Il solito marketing e i grandi investimenti sui media tradizionali non funzionano più. Oggi il marketing comincia dall'idea del prodotto, che deve essere straordinario, diverso, innovativo per poter catturare l'attenzione dei clienti e far parlare spontaneamente di sé. È questo elemento di magia e unicità a far sì che realtà come Apple, Google, Ikea, Starbucks o la bottega del macellaio toscano Dario Cecchini continuino a macinare successi, mentre grandi industrie affermate arrancano e non riescono a stare al passo.

Da: Ibs.it | 100 | Brand: Seth Godin Ean: 9780749953652 -

In this compelling, accessible and purpose-filled book bestselling business author Seth Godin shows how you have the potential to make a big difference-and make yourself indispensable in the process-wherever you are.\n\nWhy are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In his most powerful book yet, Seth Godin argues that it's more essential than ever to become indispensable - to become a linchpin. Linchpins are the essential building blocks of great organizations: they invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They love their work and pour their best selves into it and turn each day into a kind of art - and, in today's world, they get the best jobs and the most freedom.\n\nGodin shows that the key to being indispensable is overcoming the fears that hold most of us back. If you have you ever found a shortcut that others missed, seen a new way to resolve a conflict, or made a connection with someone others couldn't reach, then you have what it takes to become indispensable. It's time to stop complying with the system and draw your own map.

Da: Ibs.it | 100 | Brand: Seth Godin Ean: 9781591846093 -

Made for dipping into again and again, Whatcha Gonna Do with That Duck? brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new.\n\n'Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue'\n\nSeth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, he's best known for the daily burst of insight he provides every morning, rain or shine, via Seth's Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, inno­vation, creativity, and more. Much of his writing is inspirational and some is incendiary.\n\nCollected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include:\n\n-A marketing lesson from the Apocalypse \n-No, everything is not going to be okay \n-Organized bravery \n-Choose your customers, choose your future\n-Paying attention to the attention economy \n-Bandits and philanthropists\n\nGodin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us.\n\n\nSeth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

Da: Ibs.it | 100 | Brand: Seth Godin Ean: 9780593715543 -

Da: Ibs.it | 100 | Brand: Seth Godin Ean: 9788836200924 -

È nella natura umana cercare delle tribù alle quali sentirsi legati, siano esse religiose, etniche, economiche, politiche o musicali. Internet ha eliminato le barriere geografiche, e ridotto i costi e il tempo, offrendo a chiunque gli strumenti per dare avvio a un nuovo movimento. Con la sua tipica arguzia e il suo talento narrativo, Godin presenta i tre semplici elementi che permettono a chiunque di fondare una tribù: il desiderio di cambiare le cose, la capacità di connetterne i membri e la volontà di guidarla. A distanza dalla prima pubblicazione, questo classico parla ancora in maniera credibile della vera natura della leadership e descrive in maniera impressionantemente accurata le dinamiche aggregative dell'era dei social.

Da: Ibs.it | 100 | Brand: Francesco Godino Ean: 9788895834276 -

Longobucco è un piccolo centro di origine medievale situato nel cuore della Sila Greca. Il percorso di ricerca, sviluppato da Francesco Godino, sul borgo di Longobucco, trova completamento in un volume che ruota attorno a tre ambiti d'indagine: la storia, le risorse antropologiche, gli antichi saperi. A emergere dai singoli scritti è la precisa ricostruzione dell'evoluzione storica, umana e sociale di un luogo dalla bellezza semplice e disarmante che risiede nelle piccole cose. Un percorso di studio e approfondimento maturato nel tempo e direttamente sul posto, attraverso un'indagine partecipata e appassionata.

Da: Ibs.it | 100 | Brand: Benoît Godin Ean: 9780262035897 -

Benoit Godin is a Professor at the Institut national de la recherche scientifique, Montreal.\n\nModels abound in science, technology, and society (STS) studies and in science, technology, and innovation (STI) studies. They are continually being invented, with one author developing many versions of the same model over time. At the same time, models are regularly criticized. Such is the case with the most influential model in STS-STI: the linear model of innovation.\n\nIn this book, Benoit Godin examines the emergence and diffusion of the three most important conceptual models of innovation from the early twentieth century to the late 1980s: stage models, linear models, and holistic models. Godin first traces the history of the models of innovation constructed during this period, considering why these particular models came into being and what use was made of them. He then rethinks and debunks the historical narratives of models developed by theorists of innovation. Godin documents a greater diversity of thinkers and schools than in the conventional account, tracing a genealogy of models beginning with anthropologists, industrialists, and practitioners in the first half of the twentieth century to their later formalization in STS-STI.\n \nGodin suggests that a model is a conceptualization, which could be narrative, or a set of conceptualizations, or a paradigmatic perspective, often in pictorial form and reduced discursively to a simplified representation of reality. Why are so many things called models? Godin claims that model has a rhetorical function. First, a model is a symbol of \"scientificity.\" Second, a model travels easily among scholars and policy makers. Calling a conceptualization or narrative or perspective a model facilitates its propagation.

Da: Ibs.it | 100 | Brand: Antonio Godino Ean: 9788849113051 -

Da: Ibs.it | 100 | Brand: Seth Godin Ean: 9780349439822 -

A New York Times, USA Today, and Wall Street Journal bestseller\n\nIn this iconic bestseller, legendary business thinker and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip.\n\nEvery new project (or job, or hobby, or company) starts out fun . . .then gets really hard, and not much fun at all. You might be in a Dip - a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac - a total dead end. What really sets superstars apart is the ability to tell the two apart.\n\nWinners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory and long-term security.\n\nWhether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort and talents. The old saying is wrong - winners do quit, and quitters do win.

Da: Ibs.it | 100 | Brand: Seth Godin Ean: 9780241209011 -

We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched\n\nWorld of Warcrafters, LARPers, Settlers of Catan? Weird.\n\nBeliebers, Swifties, Directioners? Weirder.\n\nPaleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.\n\nFace it. We're all weird.\n\nSo why are companies still trying to build products for the masses?\n\nWhy are we still acting like the masses even exist?\n\nWeird is the new normal. And only companies that figure that out have any chance of survival. \n\nIn this book, Seth Godin shows you how.\n\n'Read this book slowly and read it again, for the lessons are rich and wise' \nJacqueline Novogratz, founder, Acumen

Da: Ibs.it | 100 | Brand: Paolo Godina Ean: 9788824942621 -

Il libro analizza in primis la \"dieta del cioccolato\", un innovativo metodo per dimagrire con risvolti sorprendenti. L'autore fa chiarezza nel labirinto delle diete, spiegando il motivo per cui tutte all'inizio funzionano e poi falliscono; analizza il punto debole di tutte le diete: \"il mantenimento\" del peso raggiunto. La dieta non è una terapia da seguire in modo rigido, ma uno strumento per cambiare. Passo dopo passo l'autore propone un metodo per perdere peso in modo efficace, senza imporre diete rigide o stravaganti, ma con grande buon senso e ragionevolezza, basandosi sulle più recenti e condivise conoscenze scientifiche. Il lettore può seguire le semplici regole proposte in modo chiaro e puntuale nel testo, per iniziare da solo un percorso efficace per perdere peso e non recuperarlo più, continuando a godere del piacere della buona tavola. Il testo è ricco di suggerimenti pratici ed esempi di schemi dietetici bilanciati.

Da: Ibs.it | 100 | Brand: Seth Godin Ean: 9780593328972 -

Da: Ibs.it | 100 | Brand: Seth Godin Ean: 9780241470046 -

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.\n\nCreative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.\n\nBased on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.\n\nWith this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.

Da: Ibs.it | 100 | Brand: Seth Godin Ean: 9780349439815 -

This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. \n\nFew authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organisation.\n\nThere used to be two teams in every workplace: management and labour. Now there's a third team, the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it and turn each day into a kind of art. \n\nHave you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of... \n\n· Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces. \n· Jason Zimdars, a graphic designer who got his dream job at 37signals without a résumé. \n· David, who works at Dean and Deluca coffee shop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return. \n\nAs Godin writes, 'Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.'

Da: ilgiardinodeilibrisrl | 1 | Brand: --- -

Libro Il Vicolo Cieco - Comprendere Se Insistere O Rinunciare - Seth Godin