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Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. \n\nPrevious books on the subject analyze the qualities and characteristics of well-regarded brands. What these books don't offer are the \"how to's\" of branding. This book empowers readers by teaching them the author's unique, time-tested Success Model, and step-by-step, repeatable method for successful brand building. \n\nAfter reading this insightful book, you will learn how to: \n\n\n\nDevelop \"big picture\" insight that inspires big brand ideas \nUse imagery to understand the fundamental human values that give our life meaning as well as learn about the feelings that reveal our hopes and dreams. \nDevelop highly motivating brand concepts that link to our values and aspirations. \nCreate the tactical roadmap to implement the concepts. \n\nThe author clearly shares the: \n\n\n\nSuccess Model that defines the world's most successful brands. \nCase studies that demonstrate the Model in action.Step-by-step method to implement the model. \nThe evidence -- scientific and psychological --.that supports the model and method. \n\nEssentially, this book empowers readers to become skilled brand builders enabling them to succeed personally, socially, and professionally.\n\nFor more information on this book, please visit: www.howtobuildyourbrand.net

This book is the first political biography of Aung San Suu Kyi covering both her years in opposition and all her years in power from 2016 onwards. It offers a new interpretation of Aung San Suu Kyi by presenting a balanced and thorough account of Suu Kyi's policies.\n\nIn the last 30 years there has not been a person in global politics who has risen so high and fallen so low - and so quickly - as Aung San Suu Kyi. Using postcolonial theory and introducing the new concept of `a hybrid politician', this book explains apparent inconsistencies of Suu Kyi's agenda. It demonstrates that Suu Kyi considers herself a democrat and yet, rules autocratically. Immersed in her country's tradition of policymaking, she has at the same time been influenced by foreign concepts, both Western and Asian. Drawing on first-hand research, including talks with Suu Kyi, conversations with her supporters and rivals, observations of Suu Kyi's behaviour during intergovernmental talks as well as an extensive number of sources and fieldwork in Myanmar, the author argues that Suu Kyi's case shows both the strengths and limits of hybridity. This brings Suu Kyi priceless political assets such as visibility, recognition and support while proving that such a model of leadership has its restrictions. \n\nA timely biography of the Nobel Peace Prize Laureate as she appears at the International Court of Justice to defend her country against charges of genocide committed against the Rohingya Muslim minority, this book will be of interest to students and researchers of Myanmar politics, Southeast Asian politics, Asian politics, Political Science more generally, Postcolonial Studies, Cultural Studies and Leadership Studies.

Belonging to the wider circle of Calvinist exiles from Catholic Flanders working in the Saint-Germain des-Prés area of Paris, Moillon was the sole female practitioner of a group that included Sébastien Stosskopf, Jacques Linard, and Lubin Baugin. Louise Moillon reassesses the importance of this painter of still-life (and occasional genre) paintings through a consideration of the context in which she was working; the centrality of the genre of still life in the Saint-Germain-des-Prés area of Paris in the earlier part of the seventeenth century; and provides close visual analyses of her works.\n\n Moillon offers a useful case study of a supremely talented artist whose relative posthumous invisibility may be explained by three key features: her gender; the genre of still life at which she excelled but which became increasingly overlooked after the foundation of the French Académie royale in 1648; and a change in her domestic role after her marriage, when she produced fewer works. This book questions some of the ways in which Moillon’s story has been represented since the beginnings of the revival of interest in her work in the early twentieth century. In particular, it draws on more recent scholarship which grants early modern women from Moillon’s social class greater agency than was previously assumed and grants her a rightful place alongside her male contemporaries.